It is no secret that the major search engines favor older sites and treat younger sites the way you probably treated your younger sister when you were young! It makes sense because websites do come and go, and the fact that a sites has stuck around a few years may mean that sites is likely to be around for a long time in the future. A new domain has no history, and does not provide any way to tell if it will have a long future. The search engine companies do not know if the sites has a good topic, or if the owner is committed to making a project that will last a long time with regular updates.
Even more important to getting noticed by search engines, are back links back to a sites with targeted text. In other words, the text used over the hyperlink from another sites gives a search engine a good idea of what the sites is about. This factor may be as important as the actual text on the sites. It highlights the really important pages of the sites, and shows what other web masters think is worth linking back to.
However, even new domains can get very good search engine rankings. Of course, having a sites that is optimized to be found by search engine users is important. But the subject of website optimization will be the topic of another article. The next important factor is the quality and amount of other sites which link back to the new domain! In my mind, especially for new sites, this is even more important than the words on the website. Of course, it will not work without the new website being about the topic that the hyperlinks are suggesting it is about. That would not make sense because surfers will not find what they are looking for, but the actual on site optimization does not have to be
that difficult, and again, that is not the topic of this article.
If you want to develop these targeted links, called back links, you can consider several options. Social book marking sites are very popular, and make it simple to call attention to an interesting article on your new sites. These sites usually have a good ranking with search engines, and they can also pass that on. Other places to create back links are article sites, other people’s blogs, website directories, and even classified ad sites. Before you go out and create all of these links though, make sure you have a plan. Do some research and find the words that people use to find your site. It is surprising that when we start to think like web masters, we find it hard to think like ordinary web surfers. However, keyword tools are everywhere to give you an idea what people look for.
Also, do not always assume that you have to link to the front page of your sites. Deep links, or links to inside pages, can be very effective. Besides, they are usually more specific to what a web surfer wants. If you are trying to sell things with your sites, the less time a visitor takes to clicks on links, the better it is. If you want to make a link campaign for video mp3 players, deliver the web surfer to that page, and not to a page with general electronics!
With a well thought out link campaign, I have seen new sites obtain front page listings in the major search engines very quickly. Sometimes with a good strategy the race to the front page can take days instead of months or years.
